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Till at this time numerous individuals do not know the difference between the ability of NETWORK and PYRAMID SCHEMES, scams and ponzi schemes that are cheating people around the world. Easy to know, If a MULTI LEVEL MARKETING business is not a rip-off, one needs to work little laborious to gets its commission revenue and attain a stage to earn royalty and passive revenue which is exponential in nature. A true community advertising and marketing company has some rules set, It has an excellent supporting training system. The most effective example of which is Amway enterprise and Britt World Huge company (supporting educational system for entrepreneurs). A real direct promoting business has some daily activities like promoting products, terms like DAP MRP margins, community fee, business levels and so forth. Moral community companies are approved by a authorized identification in India called ‘Indian Direct Selling Associations (IDSA)’. Different any enterprise which do not have oneor any of such actions are Non-MULTILEVEL MARKETING firms and other people want to be aware of such Ponzi Pyramid schemes. On 2 December 2001, Tony Fernandes ‘ firm Tune Air Sdn Bhd to purchased the AirAsia with sum of one ringgit (about USD zero.26 on the time), together with USD eleven million in debt (about MYR forty million at the time). After Tony Fernandes take over AirAsia, that company turn a profil in 2002. Then AirAsia to open several new routes at Kuala Lumpur as the hub airports and promotional price of 1 ringgit ($ 0.27) price to draw comsumer. It is because Tony Fernandes was noticing is no all client in a position to take the plane as a result of have numerous class low earnings. So, he provide this promotional to make all client able to pay with this worth and this also can appeal to different competitor’s buyer. AirAsia operates scheduled domestic and international flights to a hundred destinations spanning 22 countries reminiscent of Thailand, Singapore , Indonesia This make the buyer comfort to them destination with low value. AirAsia was have good companies to them prospects. Tony Fernandes was know have buyer for category muslim. So, AirAsia it doesn’t serve alcohol or pork to clients. For this we will know Tony Fernandes is a extremely observant entrepreneur. From Oxford Advanced Learner’s Dictionary, observant which means is sweet at noticing things round you. total stranger Tony Fernandes was noticing shopper was completely different class and culture. So, he offered the most comfy service to shoppers AirAsia.